Bilibili World (BW) 2026 attracted 400,000 visitors from more than 30 countries and regions during the three-day event held from July 10 to 12, highlighting the growing global appeal of China’s animation, comics, games and novels (ACGN) industry.
The event featured 170 exhibitors, over 60,000 cosplayers and nearly 1,000 itasha vehicles. International guests included Russian cosplayers Viktoria Chernenkii and Denis Chernenkii, American content creator Allison Franco, singer Casey Lee Williams, and Cambodia’s Princess Norodom Jenna.
The annual Bilibili Macro Link concert also showcased music from popular Chinese games, while industry data showed revenue from China’s independently developed games in overseas markets exceeded US$20.45 billion in 2025, reflecting the sector’s expanding international influence.
